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When you are starting the process of opening a store, even if it is a small one, you will want it to look professional. So, you will need to think about lighting, logos, and how the name of your store is displayed.
This is where the font of the store name comes into play. You will want the font to be recognizable and linkable to your brand while also being simple enough to showcase who you are and what you do. Thinking of the most famous brands around the world, they all have one thing in common: the fonts are simple.
So, what are some tips to choose the perfect font for your store’s sign?
1. It Has To Be Legible
As stated in the intro, when famous brands like Nike, Adidas, Walmart, and even Amazon are put next to each other, the simplicity of the fonts that are used stands out. OK, you aren’t likely to be competing with those brands anytime soon, but you need to think about the simplicity of the font. It has to be legible from a distance, so make sure you choose a font that is clear, simple to spot from a distance, and matches the size of the sign. If you are stuck for ideas, have a look at GeeTee Signs for inspiration.
2. Brand Reflection
Consider this: a person is opening a pet grooming parlor, and needs help to choose a font. Would a more fun font be suitable, or one that is a bit bland? Most people would state the fun font, as it is for a parlor where dogs and other pets can get pampered, making it fun. Different fonts cause different emotive responses in customers, so you need to think about the emotions you want to emphasize with your brand. So, break down fonts into classical, contemporary, sleek, and fun, and then consider how these may or may not reflect your brand.
3. Readability at a Distance
In a mall or on a high street, your store sign will be seen from an array of distances. You will need to choose a font that can be read at multiple distances and is not so complicated that the font becomes blurred or illegible. Try to test the font at various sizes and ensure that it can be read from the other side of the street or from the upper or lower floor of the mall.
4. Contrast
You want your store sign to be eye-grabbing, and what better way to do that than by contrasting the font color with the background of the sign? Indeed, dark text on a light background is bold enough to be spotted, but what about white text on a deep blue or deep red background? This is important for outdoor signs, as lighting may vary during the day.
5. Use One Font
When building a brand, you only want to use one font to advertise your company. Too many different font types can look cluttering and may be confusing. So, when you choose a font for your storefront, be sure to use the same font on any signs in the store and on any online websites.
