Paul Krasinski developed the corporate software startup Epicenter Experience to address the inherent divide between individuals and businesses. Krasinski discovered the sector was overloaded with challenges after holding roles such as SVP, Strategy and Business Development at SessionM (bought by MasterCard), SVP of Digital Media, and Analytics at Arbitron (created by Nielsen), and COO at Ando Media (purchased by Oak Tree Capital). And he was determined to solve them all. s
Companies can better understand human behaviour and identify trends, habits, and preferences utilising ethical and trustworthy norms thanks to the company’s patented mobile location, device, and interaction platform. Consumers felt empowered to disclose their personal information within the company’s guidelines in order to contribute to a larger goal of producing future value for people, communities, brands, and society.
People are the epicentre and fuel of our economy, as Epicenter acknowledges. “People are valued, they want to be heard, and they have the ability to choose which firms succeed,” Krasinski added. Consumers contribute $15 trillion to our economy through spending, accounting for 70% of US GDP, according to figures.
The Individuals Platform, a mobile location technology platform developed by Epicenter Experience, has enabled 300 million people to express themselves simply and directly to companies, creating value for people, brands, and society. Companies can learn, listen, and reinvent how they engage, satisfy the demands, and demonstrate value to the expanding customer population by using The People Platform data and analytics.
The Impact of Epicenter Experience The Business
According to Krasinski, Epicenter Experience sets itself apart from the competition by introducing a new approach for businesses and organisations to engage with and interact with their customers. When it comes to advertising and media sales, Epicenter Experience makes customer behaviour, unlike the huge tech companies who don’t want to give this information.
Krasinski offers a few essential bits of advise to anyone wishing to succeed in this field. He urges company owners to embrace the shift to consumer-driven models first and foremost. He advised, “You want to listen to consumers who will tell you what they want.” Prepare to pay attention to what people are saying you rather than what you think customers want. Krasinski advises businesses to be “mobile and adaptable” when gathering data.
The integration of mobile, location, and IP allows for a more detailed and high-resolution insight of customer behaviour than previously possible. This enables organisations to communicate directly with customers and share information, resulting in more useful, meaningful, and lucrative engagements.
Finally, be able to collaborate with other businesses. Due to pricing and infrastructural issues, many businesses lack the means to engage with their customers. It’s a good idea to work with technology businesses like Epicenter Experience to have access to important data and assets. These partners can connect smoothly with their own systems, resulting in a positive return for organisations who respect their customers as the crown jewel and crucial success component.
Epicenter Experience’s Future
Within the next five to ten years, Krasinski believes Epicenter Experience will be at the forefront of a movement to empower individuals and businesses to connect and exchange information directly, resulting in more meaningful and beneficial interactions for everyone. He believes that The People Platform will act as an advocate for the people, ensuring that people are heard and that businesses can listen, develop, and grow as a result of direct consumer engagement.
This will profoundly alter the way our society and economy work, moving away from a business-to-consumer paradigm and toward a people-driven, people-focused, people-informing approach, in which real democratisation of information and demand generates more value for both individuals and businesses.