One of the best things about professional product photography is its amazing ability to change how your brand is perceived by your target audience. It makes your business look put-together and creates an impression of being a high authority and reliable brand.
When it comes to product photography, using white backgrounds is one of the oldest tricks of the trade. The cool, white hues allow your product to stand out with all of its features on display for potential customers to view. On the other hand, busy backgrounds have the opposite effect and could even distract the audience away from the main product.
Removing background in product photography is of utmost importance. Pixel By Hand does this flawlessly to create stunning product images that ensure quick conversions to sales. It gives your product pictures a clean and crisp look while highlighting your products marvellously.
Let’s look into the best ways to get a pure white background in product photography.
How to Get Perfect White Backgrounds in Product Photography
Use a Light Box or Tent
The very first thing you need to do is decide whether you will use natural light or studio light. Since most professional product shoots are done in studio light, we will consider this first before discussing natural light shoots.
For a white background in studio photo-shoots, you will need to invest in a soft light-box. These are see-through boxes that send out concentrated but softened light to your product. This allows consistent light settings throughout the shoot, with the shadows mostly eliminated for more crisp photos.
Soft light-boxes also need two to three clamp lights with bulbs. One of the bulbs will be your backlight, while the other will serve as the key light to be placed in front for an even wash of light.
2. Make the Most of Daytime Hours
If you don’t have the budget to invest in a light-box, that’s okay! Both professional and amateur product photographers often prefer working in natural light. This may require them to plan their shoots better and work within a limited time frame, but the results that come out are absolutely flawless, especially over a white background.
Whether you’re taking the pictures yourself or opting for outsource photo editing, make sure that it is done with as much natural light as possible. Set up a simple scene before the day of the shoot and take pictures every hour to find the best time to shoot under natural light. Compare the pictures and choose the hours when your white background looks the whitest.
Also, remember to pay attention to the shadows in your pictures. You can get ecommerce retouching done on the pictures from Pixel By Hand to soften or reduce shadows and diffuse the light.
3. Create a White Background
Now, onto the next most important thing – the white background.
If you aren’t using a light-box, you will need to create a white background yourself. Your white background can be as simple as crisp white sheets hanging behind the product, a white poster board, or a full, professional backdrop.
The way you create your white background depends entirely on your budget. For a low-budget shoot, a simple white poster board can work wonders to give your pictures that perfect white background. However, you will need to ensure that the board isn’t cream-coloured or even off-white. It has to be pure white!
If you’re using a white wall as the background, make sure it isn’t textured. Only smooth, white walls can be used because it is nearly impossible to blur out the texture in ecommerce retouching.
For a more professional shoot, you can simply opt for a versatile white background from Amazon. These backgrounds can be rolled and therefore are highly portable, allowing you to use them whenever you wish to shoot some gorgeous pictures!
4. Use Off-Camera Flash
Your white background is now ready to be used. If you want to ensure you get a bright, even-toned background in your product pictures, be sure to light it up with an off-camera flash. All you need to do is move your product 5-6 feet away from the white background and hide a flash behind it. Make sure the flash is pointing to the background to eliminate any shadows.
5. Retouch and Make Colour Adjustments
Lastly, you will need to do minor retouching and colour adjustments in post-production. It is best to get this done by experts in photo editing services for eCommerce. They will work on erasing any dust spots or fibres that could be present in the photographs. Retouching also includes adjusting the exposure and brightness to ensure your image is well saturated. The editing experts will ensure that the product’s colours and features pop while continuing to be true-to-colour for your target audience.