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One of the main goals of any website owner should be to develop engaging content to drive traffic and leads to their site or blog. Of course, this might sound easier than it actually is, but if you avoid some of the most common pitfalls and apply these seven tips, you’ll have a much higher chance of developing content that will engage your readership and make them want to come back time and time again.
1) Who is your target audience?
Someone who needs to know how to develop engaging website content. (Develop your website content.) What are their pain points?: People need to understand where their target audience is coming from and what their pain points are before they can start writing on them. The best way to identify a problem is by sitting down and getting into the shoes of your customer or client and trying to see things from their perspective, rather than just assuming that you already know what their problems are.
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2) What do they want?
People come to your website looking for answers. How do you help them find those answers? Keep these tips in mind as you develop engaging and informative content: 1. Establish your expertise—Tell readers how much experience you have dealing with a specific topic or area of expertise. This demonstrates that they can trust your information.
3) What are they currently doing?
Surveys show that users believe content is a critical factor in search engine rankings, yet so many sites and blogs neglect to develop truly engaging SEO-friendly content. The truth is, it takes work to create good site content. Just slapping up some words on your website isn’t going to get you anywhere—you have to put real thought into what you write if you want to keep your readers engaged.
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4) What makes you different?
From where I stand, most websites don’t stand out from their competitors. It’s tough to establish yourself online if you have generic-looking sites that use cookie-cutter content. Ask yourself what makes your business unique, then work hard to incorporate that into your site. You can build up your website content so it becomes a big part of your brand identity.
5) Write it down
No matter how skilled you are with words, writing good content will take some practice. If you’re interested in developing your web content skills, set a goal to write 300–400 words per day on an ongoing basis. The more you write—and revise—the better and faster you’ll get at it. (And once you have a strong body of work behind you, I bet hiring managers and potential clients will notice.)
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6) Let someone else edit it
Having a trusted second (or third) set of eyes review your content before you publish it can provide valuable insights into whether or not what you’ve written is clear, concise, and engaging. If you’re struggling to find someone to review your content, consider reaching out to one of your target customer groups and asking them if they know anyone who would be willing to review some professional copy.