According to a Bloomberg article on Shopify’s first-quarter profits, the e-commerce platform’s overall sales increased by 22% to $1.2 billion in the first quarter of 2022, owing to stimulus money and pandemic lockdowns. After two years on the market, Shopify merchants are significantly stronger, and many are using the platform to support their expanding online enterprises.
According to an AskMoney piece on Shopify, one of the key reasons for its popularity is that it provides entrepreneurs with a variety of business tools in one spot. All you need is a stable internet connection to run your online store, which comes with inexpensive beginning fees, an accessible interface, secure site hosting, analytics data, customer care, and easy configurable layouts. In addition, Shopify has a robust marketing platform that includes blogging, SEO tools, and social media ad campaigns to attract new clients. Here are a few pointers on how to use Shopify to grow your business in 2022:
Make your site’s mobile capabilities a top priority.
According to a survey conducted by Top Design Firms on mobile apps, 48 percent of small businesses now use mobile apps to communicate with their clients. Small businesses are realising that customers spend far more time on their mobile devices than they do on their computers, so developing a mobile-first strategy is critical. You don’t even need to invest in an app because Shopify provides a design tool that allows you to manage your site’s mobile version. Shopify automatically adjusts the website to accommodate mobile displays, but it’s always a good idea to double-check how the site looks on different devices. Is the call-to-action button big enough? Are the photographs in good condition? These are a few of the things to look into.
Add useful pop-ups to your website.
Many online customers find pop-ups bothersome, however, this is due to the fact that many sites employ them inappropriately and don’t add value to the experience. One better method to use a pop-up is to provide a welcome discount in return for someone’s email address or phone number when they first visit your site. You may attempt cross-selling using pop-ups if you’re selling numerous things on your Shopify site. When someone adds a bath soap to their basket, for example, a pop-up appears proposing similar products or “often bought with” items such as a loofah. Privy, a Shopify tool, is particularly handy for this method.
Optimize email marketing techniques.
Email marketing sometimes gets pushed aside by small businesses because it feels antiquated in our social media-heavy era. However, a solid email campaign — one that isn’t sent too often and constantly delivers value for the subscribers — may still yield significant returns. Your email campaign can include discount codes, instructional information, community updates, and product announcements to mention a few. Another strategy to enhance email marketing is to urge consumers who added things to their basket but have yet to follow through with the transaction. You may send abandoned cart emails when a consumer leaves the site, maybe with an additional discount. These follow-ups are so effective that ProTexting’s extension on messaging services will now include SMS reminder notifications for abandoned Shopify carts to drive decreased abandonment rates.
For your homepage, provide product reviews.
Finding your best-selling goods in e-commerce necessitates some trial and error. Customer reviews would be beneficial so that you can quickly determine which goods are popular (and why). This method also boosts a customer’s willingness to acquire your items and their faith in your company. Rather than forcing customers to search elsewhere for reviews, you can include them immediately on your Shopify product pages using one of the 300+ product review apps available on the platform. You may need to determine if you want to pay for a premium app or use a free one; as we noted in our piece “5 Profitable Best Small Business Ideas in 2022,” too-high prices and a lack of funding might make it tough to build your company. You may add and install Shopify Product Reviews from the Shopify app store, which is free.